'What do you think is going on with the stock price?': Starbucks CEO Brian Niccol says baristas' market savvy makes him proud | Fortune
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'What do you think is going on with the stock price?': Starbucks CEO Brian Niccol says baristas' market savvy makes him proud | Fortune
"what do you think is going on with the stock price?"
"I love it because, you know, that means they care."
"You want to be at a company that you care about being a part of,"
"You want to be at a company that you think makes a difference in the community, that community that you live in."
Brian Niccol routinely visits Starbucks stores to talk with baristas and measure employee sentiment. Many employees inquire about the company stock price, reflecting vested financial interest and pride in the company. Employees are referred to as partners and express a desire to belong to a company that makes a community difference. Starbucks has operated the Bean Stock program since 1991 to allow workers at all levels to invest in company shares and share outcomes. The stock has been relatively stable over five years, down a bit more than 5%. Niccol joined from Chipotle in September 2024 and has introduced workplace changes, including a four-day back-to-work mandate and relocation requirements for some corporate remote workers.
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