"Part advertisement, part history lesson and part playground, "American Icon: A Mustang Immersive Experience" uses theme park-inspired trappings to celebrate a work of mechanical artistry. The car - first introduced in 1964 at the New York World's Fair as a sporty, compact coup with just a little bit of an edge - is given a hero's treatment. Inside the warehouse-like Ace Mission Studios, "American Icon" tracks the Mustang's evolution from the suburban garage."
"While no cars are for sale at "American Icon" - there is an assortment of specially branded Mustang merch, however, much of it nostalgically focused on 1964 - such an immersive endeavor makes sense, says researcher Jason Jordhamo, a marketing director for Polk Automotive Solutions from S&P Global Mobility. Enticing audiences today, he says, involves a more personal touch than a big TV ad spend or a sponsorship deal."
An immersive Los Angeles exhibit celebrates the Ford Mustang with theme-park trappings, projections and a 4D theater to dramatize its history and design. The presentation traces the car from its 1964 New York World's Fair debut through suburban garages and racetracks, framing the Mustang as a symbol of open-road freedom and optimistic postwar ownership. No vehicles are offered for sale; branded merchandise leans nostalgically toward 1964 styling. The exhibit blends advertisement, history and entertainment to create a heroic image of the Mustang while positioning personalized, experiential outreach as a modern way to engage younger potential buyers.
Read at Los Angeles Times
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