#immersive-experience

#immersive-experience

Hendrick's gin is launching 'Anotherland', an immersive theatrical experience at Selfridges, to celebrate the debut of Another Hendrick's, a new flavor infused with orange blossom and cacao.

"I suppose the most important piece of information here is that we have been meaning to go to the Formula 1 Arcade in Philly from the day it opened, and after some punting and faffing about, we finally managed to do so approximately one year later."

In the game's upcoming Star Wars expansion, you can visit the likes of Tatooine and Hoth to clean the Lars homestead, an X-wing and a Star Destroyer bridge.

Meta sent an email blast to Horizon Worlds users today stating that the social VR world will officially end on its Quest VR headsets; starting March 31, Horizon Worlds will no longer be in the Quest store. Some Horizon-specific perks, including Meta Credits, avatars, and some digital clothes and in-world purchases, will also be removed.

This past summer, Google DeepMind debuted Genie 3. It's what's known as a world world, an AI system capable of generating images and reacting as the user moves through the environment the software is simulating. At the time, DeepMind positioned Genie 3 as a tool for training AI agents. Now, it's making the model available to people outside of Google to try with Project Genie.

The VR industry has been on edge since Meta's massive job cuts earlier this year: One exec called the layoff announcements "one of VR's darkest weeks." There's talk of a VR winter, and multiple VR studios have conducted significant layoffs of their own. For Gorilla Tag maker Another Axiom, however, it's monkey - or monke, as they'd say - business as usual.

"It's not an overstatement to declare another VR winter," said J.P. Gownder, vice president and principal analyst at Forrester. "I think we might even go as far as to say there's only a handful of successful scenarios where people are using VR." This assessment reflects the industry's struggle to find practical applications beyond niche markets.