""Launching DTC, using my platform was a huge success. And then seeing the velocity we were moving in retail on a national level gave us the confidence in the brand, to keep going and to innovate more.""
""When we did launch, it felt very authentic and very genuine. There's a million different celebrity-led brands that really just put their face on it and don't do anything else. So that's obviously not what it is for me.""
Saint Spritz, co-founded by JoJo Fletcher in 2022, utilized a direct-to-consumer strategy through social media to drive sales. Initially, the brand had limited retail presence, focusing on Texas locations like H-E-B and Total Wine. By 2026, it expanded to major retailers such as Target and Publix, with plans for Whole Foods. Fletcher emphasized authenticity in her marketing approach, showcasing the brand's journey on Instagram, which contributed to its success and innovation in the market.
Read at Forbes
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