Cocktails
fromForbes
4 days agoHow JoJo Fletcher Turned Saint Spritz Into A Retail Hit
Saint Spritz, co-founded by JoJo Fletcher, successfully leveraged social media for direct-to-consumer sales, leading to significant retail expansion.
Michelle Ivey brings over 20 years of beverage industry expertise to Lake Hour, with a track record that reads like a blueprint for modern brand building. Her most notable achievement was her 11-year tenure as Chief Operating Officer of Ilegal Mezcal, where she played an instrumental role in transforming the brand from a niche independent label into one of the world's most recognized mezcals. The journey culminated in Bacardi International's acquisition of the brand in 2023: a testament to the value creation Ivey helped drive.
Surfside is most popular for their iced tea + vodka and lemonade + vodka offerings. The Philadelphia-founded company was created in 2022 by two sets of brothers, Matt and Bryan Quigley and Clement and Zach Pappas. Surfside's agreement with the Dodgers called for the implementation of a branded concession stand on the field level at Dodger Stadium, and their products being available for purchase at other locations throughout the ballpark as well.
Costco's Kirkland Signature products exemplify high quality at lower prices, making them a top choice for consumers seeking value in name-brand alternatives.