Warner Bros. Discovery announced it will revert its streaming service name to HBO Max, effective this summer. The change, highlighted during the Upfront event, aims to better reflect the platform's offerings after recent shifts back towards HBO-centric content. Initially launched as HBO Max in 2020, the platform was briefly renamed just 'Max' to appeal to families. However, the shift towards HBO-like content prompted the brand's return to better align with the acclaimed standards of HBO programming, enhancing its global appeal.
"Returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness that subscribers can expect from the service."
"The powerful growth we have seen in our global streaming service is built around the quality of our programming."
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