Viharika Bhimanapati led a significant digital overhaul of NFL Sunday Ticket, changing it from a satellite-based service to a comprehensive streaming solution. The initiative integrated satellite feeds with app-based technology, enabling seamless access to out-of-market NFL games. Her technical innovations included deep-link hand-offs to apps for uninterrupted viewing and enhanced user experience features like out-of-app notifications and Apple Watch integration. This modernization not only improved user interaction but also led to increased subscription renewals and elevated engagement metrics within the app.
Viharika Bhimanapati's leadership in transforming NFL Sunday Ticket involved the complete digitization of streaming services, unifying satellite feeds with app technology for seamless access to games.
The project created a cohesive viewing experience through innovative deep-link hand-offs to third-party applications, ensuring fans never missed key moments across various platforms.
Enhanced features like out-of-app notifications, Apple Watch integration, and a next-generation video player under Bhimanapati's direction significantly improved user interaction, leading to higher engagement levels.
These transformations resulted in record-breaking app engagement, substantially increasing MAX tier subscription renewals and reshaping fan interaction with professional football.
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