Millennials and Gen-X are the primary targets of digital marketing, which has resulted in widespread consumerism. These generations face significant financial challenges, including high levels of debt and a lack of financial education. Many are unable to manage their finances even with decent salaries, hampering their ability to achieve major life goals such as homeownership. There is a small but growing segment that embraces DIY finance principles, influenced by financial trends popular among Gen-Zers, including the FIRE movement and investment platforms like Robinhood.
The 24/7 ubiquity of digital marketing on our smartphones, computers, streaming services, social media, and search engines has created billions of people around the world who are accustomed to purchasing products and services with a simple online click.
Unfortunately, eroding educational standards have rendered practical financial knowledge into an obscure elective topic, if offered at all in schools. As a result, a great many of these Gen-Xers and especially Millennials now find themselves with sizable student loan and credit card debt.
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