Roku introduced Howdy, an ad-free subscription service aimed at budget-conscious viewers. Priced at $2.99 per month, Howdy offers a smaller library compared to competitors like Netflix and Hulu. Currently, it's only available on Roku devices, with future plans for mobile and other platforms. Howdy's branding features a retro look, evoking a classic diner aesthetic, and is designed to convey warmth and connection. This approach positions Howdy as a disruptor in a streaming market where many services have pivoted to ad-supported tiers.
Roku's new ad-free subscription service, Howdy, is uniquely positioned in a competitive streaming market with a significantly lower subscription cost of $2.99 per month.
Howdy's branding emphasizes warmth and connection, incorporating a retro aesthetic that resembles a classic diner, aimed at appealing to budget-conscious viewers.
The service is currently available only on Roku devices, with plans to expand to mobile and other platforms in the near future.
Roku creatively positioned Howdy to disrupt a market increasingly dominated by services introducing tiered pricing, creating an appealing alternative for viewers.
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