Elon Musk revealed that xAI is exploring paid advertisements to fund expensive GPUs for Grok, the AI chatbot. Plans include displaying ads during user queries and automating brand advertising to improve targeting. Aesthetic considerations will guide which ads are prioritized. Musk aims to transform the advertising experience, contrasting it with past Twitter practices, where users failed to find appealing ads. However, concerns remain about the impact of advertisement integration on Grok's objectivity and response quality, especially following previous controversies involving the chatbot's behavior on X.
Elon Musk indicated that xAI would automate ad processes and improve targeting, aiming for Grok to suggest products aligned with user queries to fund costly GPUs.
Musk expressed the goal of enhancing Grok's performance by allowing paid advertisements in responses, making it more profitable and efficient for advertisers.
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