Subscription-based platforms enable creators to foster direct relationships with their audiences, shifting away from algorithm-dependent social media. Kajabi, since its launch in 2010, has helped creators collectively earn $10 billion, with many achieving millionaire status. Creators can build profitable businesses with minimal monthly income targets. Other platforms like Patreon and Ghost also demonstrate significant creator earnings, with vast amounts paid out to content producers, indicating a thriving ecosystem for digital creators outside traditional social media monetization models.
For a monthly fee, Kajabi allows creators to build assets like digital shops, email newsletters, courses and podcasts. Instead of floating around in YouTube or TikTok's algorithm hoping the right person clicks on the right link, platforms like Kajabi give creators a way to build a more direct connection to their fans.
Since the company's launch in 2010, creators have collectively earned $10 billion through Kajabi, according to the company. Overall, 1,800 Kajabi creators have reached millionaire status, more than 70 have crossed the $10 million threshold and at least one has surpassed $100 million.
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