#digital-creators

#digital-creators

With the rise of digital marketing, where influencers earn money for creating content through platforms such as TikTok, Instagram, Facebook, X, YouTube, and more, SARS now wants them to declare their income. Lasizwe recently took to X to voice his thoughts on the difficulties influencers may encounter with South Africa's tax system. He criticised those who claimed he doesn't pay tax after initially speaking out against SARS' plans to tax influencers.

What do a yoga instructor, a parking garage attendant, and an influencer have in common? They are all now exempt from paying income tax on their tips under President Donald Trump's "Big Beautiful Bill." As part of Trump's "no tax on tips" policy, streamers, online video creators, social media influencers, and podcasters are among the workers no longer required to hand over a portion of their tip income, according to a Treasury Department list released this week.

"There's almost no middle class anymore. It goes to the really in-demand creators. The brands, if they are going to spend, are going after those."