Google has maintained that clicks to websites from its search engine remain stable following the rollout of AI Overviews. This perspective contrasts with skepticism from the community. In other updates, Google released version 21 of the Ads API, while Bing Webmaster Tools introduced performance reports that detail device and country information. Bing is also testing a redesign of the search tools bar. Moreover, Apple Business Connect now offers support for UTM parameters in action links, facilitating improved marketing analytics.
Despite widespread skepticism, Google has stated that clicks to websites from Google Search have remained relatively stable since the rollout of AI Overviews, indicating a level of consistency in user engagement with search results.
Bing Webmaster Tools now includes device and country lists in the performance report, enhancing the granularity of insights available to users and allowing for better optimization and targeting.
Google Ads API version 21 has been launched, introducing new features and improvements that aim to streamline advertising processes and enhance user experiences within the Google Ads ecosystem.
Apple Business Connect has expanded its functionality to support UTM parameters for action links, allowing businesses to better track and analyze their online marketing campaigns.
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