""As traditional advertising is dead - or dying - our customers both internally and at a macro level are in many ways telling us that the way to their wallet is through their hearts.""
"Maeve's Substack - called "& one more thing" - is the first for Anthropologie and will cover everything from fashion trend takes to personal essays and designer spotlights."
Maeve is established as a standalone brand separate from Anthropologie and is focusing on innovative marketing strategies for 2025. The marketing team will create fresh social media channels, invest in connected TV (CTV), out-of-home (OOH), and influencer marketing. Maeve will also launch a Substack newsletter, entitled '& one more thing,' addressing a target demographic of women aged 25 to 45. The brand emphasizes applying a media publisher's approach to maintain customer engagement and adapt to changing advertising landscapes, suggesting a blend of fashion content and personal storytelling.
Read at Digiday
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