"As many as 30% to 45% of U.S. consumers used AI during their holiday shopping journey. Adobe reported a 1,200% year-over-year surge in traffic from generative AI tools to retail sites, making it one of the fastest-growing referral channels in e-commerce history."
"We are moving toward an economy of decision-making, where choices are made earlier and with far more guidance - increasingly by AI systems acting on the consumer's behalf."
"In an AI-mediated shopping experience, consumers may never see a traditional search results page. Instead, an AI system curates a shortlist of options."
"McKinsey estimates that 'agentic commerce,' where AI agents can autonomously shop for consumers, could represent a $1 trillion-plus opportunity by 2030."
During the last holiday season, a notable shift occurred as millions of consumers utilized AI tools like ChatGPT for shopping research. This behavioral change indicates a transformation in commerce, with 30% to 45% of U.S. consumers engaging AI during their shopping journey. Adobe reported a 1,200% increase in traffic from generative AI to retail sites, highlighting a new era of decision-making in e-commerce. The rise of 'agentic commerce' could create a $1 trillion opportunity by 2030, shifting the focus from traditional branding to data-driven selection processes.
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