Uber's strategy is to encourage more users to engage with both its rideshare and delivery services. Customers utilizing both platforms exhibit greater usage frequency and retention, with cross-platform users generating over three times the gross bookings and profits. Currently, less than 20% of Uber's customer base utilizes both services. The company plans to employ sophisticated AI models to deliver targeted promotions, enhancing the user experience and driving cross-platform activity. Uber envisions a seamless integration of its apps to maximize customer retention and satisfaction through personalized interactions.
Larger and more sophisticated AI models are also improving our ability to encourage cross-platform activity for the right consumers at the right time—for instance, grabbing coffee on your way to the office, or having your groceries delivered right as you arrive at your vacation rental.
We're able to pick kind of the right time to send a promotion to you. So on your way to work, maybe you pick up a Starbucks coffee with a promotion attached to it.
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