"For the past 20 years of my career, I've supported small businesses. First as a consultant and then, through an unexpected journey, in business acquisition. As a non-institutional investor - which means I use my own money to invest and am not part of a fund or organization - I've purchased and led 10 small businesses, from brick-and-mortar fitness studios to skincare brands such as Ghost Democracy, my most recent acquisition."
"Shoppers have been trained to value speed and low cost, but small brands generally can't match that. When you look for the free or one-day shipping, you're asking a small business to compete on money - often at a loss, especially when you consider that logistics costs went up this year for small businesses. Instead, I like to encourage people to think of intentionality as the new convenience and prioritize slower shopping."
A multi-entrepreneur and non-institutional investor has purchased and led 10 small businesses over two decades, ranging from brick-and-mortar fitness studios to a skincare brand, Ghost Democracy. Consumers often misunderstand what small businesses need during holiday seasons; slow, intentional buying and supportive behaviors can improve profit margins and long-term viability. Small brands generally cannot compete on speed or low-cost shipping, and one-day or free shipping can force them to operate at a loss amid rising logistics costs. Intentionality and planning purchases earlier in the year reduce pressure on small retailers. Leaving reviews and treating purchases as investments meaningfully boost small brands' revenue and resilience.
Read at Business Insider
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