fromFortune
1 day agoGetting deported by Trump can't stop top influencer Khaby Lame from notching a $975 million deal-including the rights to his AI avatar | Fortune
According to a public SEC filing, Lame has sold his company Step Distinctive Limited-which manages his brand and commercial activities-to Rich Sparkle Holdings, a Hong Kong-based holding company, in an all-stock deal worth $975 million. That includes access to Lame's livestream and short-video commerce, TikTok Shop, brand endorsements, and ad productions-and the commercial development of an AI digital twin, which authorizes use of the creator's image, voice, and behavior to generate multilingual and original, multi-version content. Rich Sparkle expects the partnership to net $4 billion in annual sales.
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