From Model to Menswear Founder

Weston Jon Bouchér, a menswear brand founded in 2019 by its namesake, emerged from his extensive modeling background. Frustrated with the lack of quality in white-label options, Bouchér chose cut-and-sew manufacturing to ensure high standards. His collection focuses on evergreen styles rather than fleeting trends, aiming to provide customers with timeless fashion staples. The brand launched with five key styles, embodying thoughtful design based on his personal wardrobe experiences. Bouchér's approach combines quality craftsmanship with a vision for lasting appeal in men's fashion.

My perfectionism and desire to fill a gap in the market pushed me to build something unique. I launched with just five core styles inspired by pieces in my wardrobe.

I wanted to offer staple silhouettes - evergreen pieces that feel stylish year after year, not just trendy.

Read at Practical Ecommerce