"Eyes equal people you can sell to."
"Dairy Girl Summer"
"I just believed in myself, and I knew that I would figure it out."
"I wasn't like Paige Lorenze, the city girl who slapped a horse on a shirt."
Paige Lorenze studied design at the New School and pursued entrepreneurship while building a social-media audience. She worked for small NYC clothing brands and used content creation to grow followers. She monetized her following by producing a small run of "Dairy Girl Summer" hats which sold out, then expanded into dairy-themed hats, T-shirts, and hoodies and launched Dairy Boy in August 2022. She funded the launch without investors or a business plan. Lorenze moved to Connecticut and aligned her brand aesthetic with rural New England activities, benefiting from TikTok trends and authenticity to drive rapid product sell-through.
Read at Inc
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