"Mighty is a device that lets you stream music on the go without your phone or an internet connection. You download the music from your streaming service to the Mighty device."
"We had $1 million in pre-orders when we launched in 2017. I didn't create it for kids, but it has taken off with parents."
"Over half of our users are kids now, so we've pivoted into that market. Parents tell me they like having just enough control while still allowing their kids to be independent."
"The Mighty Kids device is actually the same as the regular Mighty; we have not created a brand-new product specifically for kids."
Mighty is a small device that allows users to stream music without needing a phone or internet connection. Originally conceptualized for runners and commuters, it gained unexpected popularity among parents, with over half of its users being children. The device enables parents to control music choices while granting kids independence. Launched in 2017, Mighty received $1 million in pre-orders, reflecting its strong market demand. The product has evolved to cater to the growing concern about screen time among children.
Read at www.businessinsider.com
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