Ryan Poppa, Senior Director of Product Management at DNSFilter, shares insights on the complexities of product management in cybersecurity. He highlights that while customers articulate their challenges well, they often fail to clearly define the solutions they require. This underscores the need for product managers to approach discussions with an open mind and a clean slate. Ryan advises actively engaging with various internal stakeholders and prioritizing listening to customers, as their unique perspectives can reveal valuable insights that may differ from internal assumptions.
Ryan emphasizes that while customers articulate their problems well, they are often less clear on solutions, underlining the importance of product managers to discern true needs.
In addressing product gaps, Ryan advocates for a fresh perspective, warning against biases that may cloud understanding, reiterating the need for open, honest customer engagement.
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