"Data shows that 77% of MSPs cite a lack of client urgency as a major sales challenge. Technical teams understand a prospect's security weaknesses, but they struggle to translate that risk into the business terms that drive investment."
"Buying decisions for cybersecurity have expanded to an average of over eight stakeholders, with projections exceeding nine stakeholders by 2026. This complexity requires MSPs to navigate diverse perspectives and priorities."
The managed security services market is projected to grow from $38.31 billion in 2025 to $69.16 billion by 2030, with cybersecurity as the fastest-growing sector. Many managed service providers (MSPs) leave revenue on the table due to a disconnect between technical expertise and business needs. This gap causes deals to stall, as clients prioritize business outcomes over technical frameworks. MSPs must align security value with business priorities to succeed. Cynomi's GTM Academy Sales Kit aims to help MSPs convert demand into revenue by addressing core go-to-market challenges.
Read at The Hacker News
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