Growth hacking
fromThe Hacker News
2 days agoTop Five Sales Challenges Costing MSPs Cybersecurity Revenue
The managed security services market is set to grow significantly, but MSPs often fail to align technical expertise with business needs.
At the same time, internal emails sent this summer by senior sales employees in its Worldwide Field Operations - which works with customers to deploy its technology - reveal it's contending with some hurdles as it tries to tell clients a "comprehensive software story" and sell those products alongside its highly sought-after AI hardware.