The Chargers will kick off their season in São Paulo, Brazil, marking the NFL's first game streamed exclusively on YouTube, showcasing the league's commitment to expand its digital streaming options. They are set to face the Kansas City Chiefs, who have dominated their matchup historically. Despite the excitement for this international encounter, it does limit local fans' access to a tightly contested rivalry at the Chargers' home stadium. The game's streaming format reflects a broader trend in the NFL, with record-breaking viewership during recent special events like Christmas Day games.
The Chargers' opening game in Brazil, streamed on YouTube, marks a significant expansion of the NFL's international and streaming reach, particularly with stars like Mahomes involved.
Last year's Christmas Day games showcased the streaming potential of the NFL, with the Chiefs drawing 29.2 million viewers, establishing new viewing records for the league.
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