AI is driving the operationalization of creative in marketing. The focus is on creating personalized content at scale, with tools that measure and optimize performance in real-time. The use of Brandtech Group's tools allows for a significant increase in asset output, from 20 to 400 per product. This evolution emphasizes the value of effective content rather than the volume of content produced. Companies are now building models to analyze return on investment, marking a shift in marketing priorities as they adapt to new capabilities offered by AI.
The idea of overhauling creative at an operational level - structured, scored and optimized in real time.
Tools have helped output jump from 20 assets per campaign to 400 assets per product.
The challenge for CMOs is no longer volume - its value.
Return on investment is something that we'll really be looking at and building models for.
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