#content-production

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fromThe Drum
3 weeks ago

3 ways to create local love for global content

Brands must prioritize local voices and authentic storytelling over universal messages for effective global engagement.
#video-creation
more#video-creation
fromClickUp
1 month ago

11 Best AI Agents for Marketing to Optimize Campaigns

AI agents in marketing streamline processes, enhance targeting, and optimize budgets, leading businesses to achieve results faster and smarter.
Marketing tech
Media industry
fromBusiness Insider
1 month ago

A former Disney exec says peak TV is over, and there's only so much AI can do to help

Former Disney executive Kevin Mayer states AI has limitations in enhancing TV production due to high costs and declining revenue.
Growth hacking
fromForbes
1 month ago

What The Streaming Wars Reveal about Bad Strategy

HBO Max reverts to its iconic name, signaling a return to its roots and a potential shift in content strategy.
Media industry
fromBusiness Insider
1 month ago

Hollywood's new obsession is a twist on the classic soap opera

Mini-drama apps are popular in the US and catching Hollywood's attention as cost-effective alternatives to traditional shows.
Marketing tech
fromTechCrunch
2 months ago

Netflix CPO Eunice Kim is coming to Disrupt 2025 | TechCrunch

Eunice Kim, Netflix's CPO, will speak at TechCrunch Disrupt 2023, sharing insights on product innovation and content production.
Marketing tech
fromClickUp
2 months ago

Marketing Video Production: Steps, Tools, Best Practices | ClickUp

Effective video marketing requires strategic planning and high-quality production.
There are essential phases in video production: pre-production, production, and post-production.
fromExchangewire
2 months ago

Digest: Google Broadens Content and Advertising Arsenal; TikTok Faces Regulatory Heat While Eyeing US Ban Reprieve

Google is expanding into content production and enhancing ad technology.
TikTok is dealing with regulatory challenges while navigating potential US ban reprieve.
Spotify is integrating podcast inventory into its ad exchange.
fromVulture
4 months ago

Phoebe Waller-Bridge Is Somehow Still Getting Amazon's Money

Phoebe Waller-Bridge's new deal with Amazon replaces her exclusive deals with a first-look agreement, emphasizing her negotiation power.
Media industry
fromwww.theguardian.com
4 months ago

Kiss the Netflix deal goodbye! With Love, Meghan is so pointless it might be the Sussexes' last TV show

Harry and Meghan's Netflix projects have largely underwhelmed, with little success outside of their initial reality show.
Online marketing
fromDigiday
5 months ago

As more creators expand to episodic content, studios want to repurpose and syndicate their shows

Creators can diversify income through partnerships and original content, reducing reliance on ads alone.
Artificial intelligence
fromAdweek
6 months ago

Dentsu and Adobe Speed Up Client AI Content Production With Adobe GenStudio Dentsu+

Dentsu and Adobe unveil GenStudio Dentsu+, an AI tool aiming to streamline content production for brands amid rising demands.
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