CTV's addressability and targeting capabilities make it a compelling alternative for political campaigns seeking precision in reaching voters.
CTV's reporting capabilities are evolving to include interest and ACR data, offering advertisers a new level of granularity in targeting based on behaviors and preferences.
The shift away from Meta and Google towards CTV and other digital platforms signals a changing landscape where nuanced targeting options are increasingly important for political ad campaigns.
[
add
]
[
|
|
...
]