Food & drink brands cannot 'win on taste' alone
Briefly

Taste credentials - the tools brands use to show superiority and authority when it comes to the flavor, texture and overall sensorial enjoyment of their products...
With unprecedented innovation and ever-growing competition across the market, it's time for marketers to show up for consumers who are spoilt for choice where it matters most: within their cultural worlds.
Read at The Drum
[
add
]
[
|
|
]