The recent introduction of a video tab has driven an uptick in video creation. Users are utilizing short-form video for storytelling, which can be easier to produce and more engaging than written content.
Creators from Instagram, TikTok, and YouTube are leveraging the video tab to build their LinkedIn by repurposing content from these other platforms.
The surge in video content highlights LinkedIn's transformation from a job search and networking site to a platform increasingly resembling traditional social media.
With the job market evolving and a growing emphasis on thought leadership, expect to see more dynamic content in your LinkedIn feed, providing opportunities for enhancing attractiveness to recruiters and driving leads.
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