Jayde Powell emphasizes the importance of influencer marketing, suggesting that it allows brands to reach new audiences. She advises marketers to leverage micro-influencers with niche followings, especially when budgets are tight. Powell insists that successful influencer collaborations require brands to relinquish control, enabling influencers to communicate authentically with their followers. If brands attempt to mold influencers to fit their voice, they waste money that could be spent creating content in-house. Powell's insights suggest a strategic pivot towards collaboration for authentic engagement.
Influencer marketing doesn't have to be expensive - think micro influencers with niche audiences... Let influencers 'speak to their audience in the way they're used to'.
What you're doing when you work with influencers is - you're trying to reach new audiences, not your existing customers.
If you wanted the influencers to sound like your brand, 'then it's a waste of money... You could have just had that asset made in-house.'
Collection
[
|
...
]