"In this very cluttered skincare environment, brand is so important, so we want to do more work to strengthen the brand and create an emotional connection to Skin + Me," says Florie Roudet.
So far, Skin + Me has avoided using models in its advertising and wanted to maintain this for TV. Instead, it put a call out to its social media account to find subscribers who could feature in the ad, going on to cast three women - one who works at a nursery, another who is in CRM and one who works for the Post Office.
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