"Retail media promises billions in new revenue, but for grocers, the real test is whether their data can deliver. By 2025, RMN revenue is projected to hit $176.9 billion globally, overtaking combined TV and streaming revenues and accounting for 15.9% of total ad spend ( GroupM, This Year Next Year 2024 ). For grocery retailers running on razor-thin margins, this feels like salvation."
"This is the formula: clean, unified data → smarter targeting → measurable results. Everybody wins; the shopper, the brand, and the retailer. Understand: Integrate data across loyalty, POS, eCommerce, and digital platforms to build a full view of the customer lifecycle. Manage: Keep customer profiles accurate and dynamic. Stale data leads to stale results. Activate: Translate intelligence into action by creating precise audiences and compelling campaigns that brands can back."
Retail media networks are projected to reach $176.9 billion globally by 2025, surpassing combined TV and streaming revenues and capturing roughly 15.9% of total ad spend. Global advertising revenue exceeded $1 trillion in 2024 and continues to grow, driven by digital formats. Personalization can cut customer acquisition costs up to 50%, increase revenues 5–15%, and boost marketing ROI 10–30%. Grocers need a process: integrate loyalty, POS, eCommerce, and digital data to build unified customer profiles; maintain dynamic, accurate profiles; activate insights into precise audiences and campaigns; and orchestrate consistent experiences while providing transparent measurement to CPG partners. Data quality issues remain widespread.
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