Effective communication in business goes beyond mere information dumping. Founders should craft messages that reshape customer perception by conveying the underlying reasons for a product's existence. This involves revealing the external triggers, such as environmental changes and market needs, that necessitate new solutions. Communication should focus on the causes of products rather than just benefits. Isolated benefits lack depth without the context of the requirements they address, reducing them to mere echoes that fail to resonate with the audience.
True communication transcends the act of message transmission, constructing a mental interface through which knowledge is extended, transferred and contextualized, not merely repeated.
Founders craft communications that reshape perception by transferring the reasoning behind a product's existence rather than relying solely on features.
Causes for a product's existence are external triggers from changes in the business environment, not merely internal inspirations, driving the necessity for new solutions.
Benefits like "save time" and "increase efficiency" are hollow when isolated from the requirements that necessitate them, turning communication into an echo.
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