Josh Clarricoats discusses the advertising industry's departure from its foundational promise of being a fun and enjoyable workplace. He reflects on why individuals pursued careers in advertising—not for rigidity, but for creativity and joy. Clarricoats argues that the increasing seriousness of the work environment has led to decreased morale and output quality. He emphasizes the necessity of fun in fostering engagement and collaboration, urging the industry to reclaim fun as a vital ingredient in the creative process.
"We made the choice because we didn't want to have a 'proper' job. Using your brain to make something fun and put it into the world is a nice way to spend your time."
"When you're creating things for a living, fun isn't a nice-to-have; it's an essential element to generate a good outcome. If fun is down, your internal compass and judgement are off track."
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