""Excitement. Anxiousness. I can't believe it. Boy, I hope it works," Michael Kirtman said, reflecting on the emotions of launching Valvoline's first FIFA World Cup campaign."
""The original motor oil for the driven" ad showcases a father-daughter trip to a soccer match, highlighting the reliability of Valvoline products."
""I understand what Valvoline does, who they are, and if I use their product, I never have to worry about, 'Does my car get me to where I need to go?'" Kirtman stated about the campaign's message."
Michael Kirtman, chief brand officer of Valvoline Global, expresses excitement and anxiety about leading the brand's first FIFA World Cup sponsorship. This campaign marks Valvoline's largest global marketing effort, aiming to enhance brand awareness beyond North America. The World Cup is expected to generate a $10.5 billion increase in global ad spending. Valvoline's ad features a father-daughter journey to a soccer match, emphasizing reliability and connection. Kirtman hopes consumers will recognize Valvoline's identity and trust in their products for safe travel.
Read at www.businessinsider.com
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