The Summer 2025 Salesforce updates focus on enhancing marketing capabilities through richer AI and personalization features. Key upgrades include AI-powered reporting, which improves engagement strategies by optimizing send times based on predictive analytics. Furthermore, tools like Campaign Designer streamline the campaign planning process, allowing for quicker execution and better accuracy. With features such as a custom campaign UI, marketing teams can efficiently build and manage campaigns, ultimately leading to higher ROI and smoother operations.
Campaign planning often lives in slide decks and spreadsheets before it ever hits your marketing platform. This tool shrinks that cycle into seconds, giving you a working draft you can tweak and launch right away, improving your time to market.
AI-driven splits and send-time recommendations mean more messages land in front of prospects when they're most likely to act - and reporting on those AI predictions keeps you accountable to real lift.
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