#salesforce
#salesforce

Salesforce raises prices by 6 percent

Salesforce is implementing a 6% price increase supported by new AI features, despite skepticism about AI capabilities.

Salesforce adds AI to everything, jacks up prices by 6%

Salesforce is raising prices by an average of 6% for various products, citing increased AI integration as the reason, despite research highlighting AI's limitations in CRM tasks.

Artificial intelligence

Salesforce increases prices as it promotes new AI features

Salesforce is raising prices by 6% as it integrates artificial intelligence into its product offerings.

Salesforce introduces agentic marketing and puts an end to one-way communication

Salesforce's Marketing Cloud Next enables two-way communication between customers and AI agents, transforming marketing strategies.

Agentforce streamlines repetitive tasks for marketers, enhancing focus on strategy and customer engagement.

fromDevOps.com

Gearset Extends Reach of DevOps Platform for Salesforce Applications - DevOps.com

Gearset now enables real-time error analysis for Salesforce applications using Flow and Apex, addressing challenges faced by IT teams in interpreting error messages.

DevOps

Marc Benioff's agentic AI gambit is paying dividends

Salesforce's agentic AI strategy positions it as a leader in automated enterprise solutions.

The company's infrastructure investments support a seamless integration of agentic AI across its services.

Information security

Salesforce fixes 5 bugs following spate of reported issues

Salesforce identified five significant vulnerabilities related to configuration weaknesses, urging customers to secure their setups.

'We've got some fabulous conditions': Salesforce UK chief exec Zahra Bahrololoumi touts the country's tech industry potential

The UK tech industry has significant potential, with strong investment and a collaborative ecosystem according to Salesforce's UK CEO.

Salesforce unveils agentic Marketing Cloud Next | MarTech

Salesforce's Marketing Cloud Next revolutionizes marketing with autonomous AI agents that enhance campaign execution and customer personalization.

#cybersecurity

Information security

Researchers Uncover 20+ Configuration Risks, Including Five CVEs, in Salesforce Industry Cloud

Hacking group steals Salesforce data by impersonating IT support

The hacker group UNC6040 exploits voice phishing to gain credentials and access to Salesforce from employees in large organizations.

Growth hacking

Google Exposes Vishing Group UNC6040 Targeting Salesforce with Fake Data Loader App

UNC6040 specializes in vishing campaigns targeting Salesforce for data theft.

The group uses social engineering tactics to impersonate IT support.

Attackers deploy a modified Salesforce Data Loader for unauthorized access.

The threats allow lateral movement within victims' networks to gather more data.

Growth hacking

Fake IT support calls hit 20 orgs, end in stolen data

Information security

Researchers Uncover 20+ Configuration Risks, Including Five CVEs, in Salesforce Industry Cloud

Hacking group steals Salesforce data by impersonating IT support

The hacker group UNC6040 exploits voice phishing to gain credentials and access to Salesforce from employees in large organizations.

Growth hacking

Google Exposes Vishing Group UNC6040 Targeting Salesforce with Fake Data Loader App

UNC6040 specializes in vishing campaigns targeting Salesforce for data theft.

The group uses social engineering tactics to impersonate IT support.

Attackers deploy a modified Salesforce Data Loader for unauthorized access.

The threats allow lateral movement within victims' networks to gather more data.

Growth hacking

Fake IT support calls hit 20 orgs, end in stolen data

more#cybersecurity

fromZDNET

Cybercriminals are stealing business Salesforce data with this simple trick - don't fall for it

Beware of vishing attacks targeting Salesforce; hackers may impersonate IT support to steal data.

#informatica

Business intelligence

IBM was also keen on Informatica prior to Salesforce deal

Business intelligence

Salesforce patience and ties between CEOs drove Informatica acquisition

Business intelligence

'A bold and highly strategic move': Why Salesforce's Informatica acquisition could be the key to Benioff's agentic AI dream

Business intelligence

Salesforce agrees to buy Redwood City-based Informatica in deal worth $8 Billion

fromABC7 San Francisco

San Francisco Giants

Salesforce expected to acquire Redwood City-based software company Informatica, report says

fromComputerWeekly.com

Business intelligence

Salesforce pays $8bn for Informatica to underpin agentic AI play | Computer Weekly

IBM was also keen on Informatica prior to Salesforce deal

Salesforce acquired Informatica for $8 billion to enhance its AI capabilities and data management.

Business intelligence

Salesforce patience and ties between CEOs drove Informatica acquisition

'A bold and highly strategic move': Why Salesforce's Informatica acquisition could be the key to Benioff's agentic AI dream

Salesforce's acquisition of Informatica enhances its agentic AI capabilities by providing a robust data management foundation.

Salesforce agrees to buy Redwood City-based Informatica in deal worth $8 Billion

Salesforce to acquire Informatica for $8 billion, enhancing its AI-driven growth strategy.

Informatica shareholders receive $25 per share in cash, marking a significant premium.

San Francisco Giants

fromABC7 San Francisco

Salesforce expected to acquire Redwood City-based software company Informatica, report says

Salesforce is poised to acquire Informatica for $8 billion in a major deal.

fromComputerWeekly.com

Salesforce pays $8bn for Informatica to underpin agentic AI play | Computer Weekly

Salesforce's acquisition of Informatica aims to strengthen its AI strategy and enhance its data management capabilities.

Salesforce unveils major Slack integration | MarTech

Salesforce integrates Slack to create a unified environment for teams, enhancing visibility and collaboration.

Best pricing model for AI? Work in progress, says Salesforce

AI pricing models are still evolving, requiring users to adapt as vendors experiment with various approaches.

Salesforce has introduced Flex Credits to enhance flexibility in pricing amid varied AI use cases.

#earnings-report

fromEntrepreneur

Business intelligence

How Much Do Salesforce Employees Make? Median Salaries | Entrepreneur

Earnings Live: Will Salesforce Stock Jump After Earnings Tonight?

Salesforce's stock is underperforming while its Data Cloud and AI ARR show significant growth.

fromEntrepreneur

Business intelligence

How Much Do Salesforce Employees Make? Median Salaries | Entrepreneur

Earnings Live: Will Salesforce Stock Jump After Earnings Tonight?

Salesforce's stock is underperforming while its Data Cloud and AI ARR show significant growth.

more#earnings-report

Look forward to your Slack teammate, says Salesforce's Benio

Salesforce's AI integration in Slack is aimed at enhancing productivity with digital teammates.

#crm

Marketing tech

Salesforce Inc. (NYSE: CRM) Price Prediction and Forecast 2025-2030 (May 2025)

ServiceNow aims to disrupt Salesforce with new AI-based CRM

ServiceNow is gearing up to challenge Salesforce in the CRM market with AI-based solutions.

Marketing tech

Salesforce Inc. (CRM) Price Prediction and Forecast 2025-2030 (March 2025)

Marketing tech

Salesforce Inc. (NYSE: CRM) Price Prediction and Forecast 2025-2030 (May 2025)

ServiceNow aims to disrupt Salesforce with new AI-based CRM

ServiceNow is gearing up to challenge Salesforce in the CRM market with AI-based solutions.

Marketing tech

Salesforce Inc. (CRM) Price Prediction and Forecast 2025-2030 (March 2025)

Thinking of becoming a manager? Consider this first, Salesforce exec says

Management should be a conscious choice driven by leadership desire, not merely a default career step.

Salesforce acquires Informatica for $8 billion

Salesforce to acquire Informatica for $8 billion, enhancing its data portfolio and AI growth ambitions.

fromNextgov.com

GSA, SalesForce agree to major Slack discounts for government

Salesforce offers federal agencies significant discounts on Slack tools through a new procurement strategy.

Salesforce introduces new Agentforce pricing models | MarTech

Salesforce introduces flexible pricing models to address concerns over AI costs for businesses.

Flex Credits align AI spending with direct business outcomes, creating greater operational flexibility.

fromSilicon Canals

Salesforce to acquire UK AI agent startup Convergence.ai

Salesforce acquires Convergence.ai to enhance AI capabilities and develop adaptive AI agents for digital workflows.

Salesforce announces initiatives to bring trust and governance to AI agents | MarTech

Salesforce unveils governance and security tools to enhance trust in AI agents for organizations.

Salesforce introduces flexible pricing strategy for Agentforce AI agents

Salesforce's new pricing strategy for Agentforce allows organizations to manage AI investments flexibly and efficiently.

Salesforce acquires AI agent specialist Convergence.ai

The next wave of customer interaction and employee productivity will be driven by highly capable AI agents that can navigate the complexities of today's digital work.

Artificial intelligence

Future of LLMs is open source, Salesforce's Benioff says

The future of large language models will likely be dominated by open source solutions.

How smarter campaign modeling and automation drive real marketing ROI | MarTech

Organizations struggle to link marketing efforts to measurable outcomes due to data fragmentation and operational inefficiencies.

Rigid marketing platforms can restrict flexibility, making it difficult to analyze and adapt strategies effectively.

#microsoft

Marketing tech

'You can see the horrible things that Microsoft did to Slack before we bought it': Marc Benioff warns Microsoft could repeat 'pretty nasty' Slack playbook with OpenAI amid frayed relationship

Marc Benioff accuses Microsoft of engaging in anti-competitive tactics against Slack before its acquisition by Salesforce.

Microsoft goes after Salesforce with sales agents in 365 Copilot

Microsoft's new sales AI tools aim to transform lead generation and CRM integration, presenting a competitive alternative to Salesforce's Agentforce.

'You can see the horrible things that Microsoft did to Slack before we bought it': Marc Benioff warns Microsoft could repeat 'pretty nasty' Slack playbook with OpenAI amid frayed relationship

Marc Benioff accuses Microsoft of engaging in anti-competitive tactics against Slack before its acquisition by Salesforce.

Microsoft goes after Salesforce with sales agents in 365 Copilot

Microsoft's new sales AI tools aim to transform lead generation and CRM integration, presenting a competitive alternative to Salesforce's Agentforce.

How Salesforce is using AI career coaches to hire employees internally

Salesforce is leveraging AI to help employees transition roles and upskill amid workforce changes.

fromZDNET

Salesforce research lays the foundations for more reliable enterprise AI agents

Salesforce aims to improve AI agents' performance through foundational developments to address challenges in deploying large language models.

10 must-use marketing updates in the Salesforce Summer 2025 releases | MarTech

Salesforce's Summer 2025 releases enhance AI capabilities and personalization for marketing teams, improving efficiency and effectiveness in campaign management.

fromBusiness Matters

7 Top-Rated Solutions for Improving Customer Experience

Customer experience drives repeat business, loyalty, and revenue growth.

CSG and Salesforce Service Cloud offer robust solutions for enhancing customer experience.

Business leaders are having a crisis of confidence over data literacy

Business leaders feel pressured to utilize data for decisions, but face obstacles like lack of data trust and literacy.

Tableau Next: agentic analytics to take BI to the next level

Tableau Next revolutionizes business intelligence by integrating AI agents, streamlining data analysis, and introducing an open, API-first platform for improved workflow.

MuleSoft meets AI: Powering the Agentforce revolution

Integration is integral to advancing the AI revolution, enabling seamless connectivity and smarter decision-making processes in enterprises.

#generative-ai

Artificial intelligence

How Should Gen AI Fit into Your Marketing Strategy?

How Should Gen AI Fit into Your Marketing Strategy?

Generative AI is revolutionizing marketing practices, making it a top priority for organizations to leverage its capabilities for enhanced results.

How Should Gen AI Fit into Your Marketing Strategy?

Generative AI is revolutionizing marketing by enhancing content creation and customer interaction.

How Should Gen AI Fit into Your Marketing Strategy?

Generative AI is revolutionizing marketing practices, making it a top priority for organizations to leverage its capabilities for enhanced results.

Marketing tech

"No, I don't think it is the end of Salesforce": Klarna CEO clarifies why it stopped using Salesforce - and why he doesn't think other companies will follow suit

fromTechCrunch

Klarna CEO doubts that other companies will replace Salesforce with AI | TechCrunch

Klarna replaced Salesforce with its own AI system, emphasizing unique operational needs and operational savings, but doesn't foresee a decline for Salesforce.

fromITPro

Marketing tech

"No, I don't think it is the end of Salesforce": Klarna CEO clarifies why it stopped using Salesforce - and why he doesn't think other companies will follow suit

fromTechCrunch

Klarna CEO doubts that other companies will replace Salesforce with AI | TechCrunch

Klarna replaced Salesforce with its own AI system, emphasizing unique operational needs and operational savings, but doesn't foresee a decline for Salesforce.

As retail evolves, so too do physical stores and retail tech | MarTech

AI will be essential for retail by 2026, transforming stores into experience hubs.

fromHackernoon

5 months ago

Salesforce Developer Creates LLM Assistant That Runs Locally On Your Machine | HackerNoon

The evolution of AI-driven components, such as local LLMs in Salesforce, signifies a shift towards more personalized and privacy-centric user experiences in tech.

Mobile UX

fromTechCrunch

Salesforce to invest $1B in Singapore to boost adoption of AI | TechCrunch

Salesforce is investing $1 billion in Singapore to enhance AI adoption and tackle labor market challenges.

fromFast Company

Online Community Development

Salesforce's AI agents can decode tariffs in minutes

AI technology is simplifying the complexities of tariffs for businesses.

Agentforce allows users to create AI agents for tariff analysis and decision-making.

Salesforce TDX: True to the Core and the forgotten Golden Hoodie

Salesforce's 'True to the Core' session empowers developers and community members to hold management accountable through direct, critical questioning.

Salesforce introduces AgentExchange: marketplace for AI agents

Salesforce's AgentExchange enables sharing and deploying AI agents, expanding the landscape of AI technology for businesses without requiring development efforts.