Companies often seek new agencies when their current partnerships reveal significant gaps such as poor communication, lack of strategic focus, or unmet commitments. Acknowledging these common complaints can inform agencies on how to better meet client expectations. The Forbes Agency Council outlines typical issues faced by new clients, highlighting factors like unclear goals, insufficient expertise, and failure to deliver timely and impactful results. By addressing these challenges through proactive strategies, agencies can foster successful, long-term collaborations with their clients.
Understanding what clients were previously lacking can help agencies better deliver on expectations and build longer-lasting, more fruitful partnerships. Agencies must acknowledge and address their clients' pain points.
The most common complaints from new clients about former agencies include unclear goals, insufficient expertise, and poor communication. Agencies must adapt to avoid these pitfalls.
#agency-partnerships #client-complaints #business-strategy #communication-issues #industry-expertise
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