MarketingfromThe Drum4 months agoIris Americas boss Jill Smith on what agencies need to succeed in 2025Agencies must brace for significant changes in 2025 as clients plan to review their partnerships, emphasizing the need for trust and adaptability.
fromMarketing Dive8 months agoMarketingChoice Hotels names new creative, media agencies to drive brand awarenessChoice Hotels expands brand awareness through new agency partnerships.Targeting Gen Z and millennials with strategic marketing initiatives.Emphasis on upscale branding following the Radisson acquisition.