"Agentic commerce is transforming the e-commerce landscape by allowing AI agents to autonomously manage the entire shopping journey, from discovery to execution, without user intervention."
"The traditional shopping model, which relied on a front door for visibility and ad spend, is being replaced by a new paradigm where AI agents dictate product recommendations and visibility."
"As AI agents become the primary customers, brands must focus on enhancing the Agent Experience (AX) to remain competitive in this rapidly evolving market."
Agentic commerce enables AI agents to autonomously manage the entire shopping experience, eliminating the need for traditional browsing and price comparisons. McKinsey predicts this will generate up to $1 trillion in US retail revenue by 2030. Brands must adapt to a new customer journey where AI agents dictate product visibility and recommendations. The traditional shopping model, reliant on platform visibility and ad spend, is being replaced by seamless, end-to-end transactions driven by AI. Successful brands will focus on enhancing the Agent Experience (AX) as AI agents become the primary customers.
Read at Fortune
Unable to calculate read time
Collection
[
|
...
]