AI is crucial for marketers launching campaigns, yet many lack the confidence to utilize it fully. A report by Canva indicates a significant gap between enthusiasm for AI and its real-world effectiveness. It emphasizes the importance of AI literacy, with 92% of marketing leaders viewing AI competence as essential for future success. While 75% are increasing AI budgets, challenges in integration and training hinder progress, underscoring the need for competent teams and clear metrics to gauge AI's effectiveness in marketing efforts.
AI is already embedded in how marketers create and launch campaigns, but most teams still lack confidence that they're using it to its full potential.
Nearly all marketing leaders (92 percent) now say that knowing how to work with AI is a must-have skill over the next few years.
Integration and training are holding teams back. Many are investing more in AI tools, with 75 percent upping their AI budgets this year.
You need a team that's trained, confident, and ready to use it every day, and you need to have metrics in place to determine how well the tools are being used.
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