Amazon is radically increasing the number of ads on its Prime Video service, doubling the ad load to four to six minutes per hour. This change indicates a shift from previous promises of a lighter ad experience, initially started at two to three and a half minutes per hour. The decision has come after significant investment in original content and is part of a broader trend to monetize streaming services as companies seek to boost profits.
Amazon's decision to increase ad spots to four to six minutes per hour on Prime Video underscores the ongoing trend of monetizing streaming services through advertising.
The shift towards a heavier ad load on Prime Video reflects Amazon's broader strategy of generating revenue through its substantial investment in original content production.
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