""There's a new customer on the web, and that's an AI agent," said Hamish Gunasekara, co-founder of San Francisco-based startup Catalog, which works with retailers to tailor their product information for chatbots."
"More than half of Canadians have used AI for a shopping-related task, such as researching and comparing products, according to a survey released this year by marketing technology company Omnisend."
"Marketers who have spent years becoming experts in SEO, or search engine optimization, now have to become versed in generative engine optimization (GEO), a term that didn't exist until two years ago."
"Executives such as Mr. Houle are grappling with another major shift, as artificial-intelligence-powered chatbots upend the way consumers find information online."
The rise of AI-powered chatbots is changing the landscape of online shopping. Brands that once relied on traditional SEO techniques are now focusing on generative engine optimization (GEO) to enhance visibility with AI applications. A significant portion of Canadians have utilized AI for shopping tasks, with many preferring AI recommendations over traditional search engines. Retailers are adjusting their content strategies to cater to this new consumer behavior, as AI agents become integral to the shopping experience.
Read at The Globe and Mail
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