"Best Buy showcased its advertising services business at the inaugural "We Got Next" event, a name meant to reflect the company's ambitions to lead in the retail media landscape and beyond, per release details. To make good, the retailer is leveraging its physical footprint with new takeover packages designed to maximize brand partners' exposure through high visibility placements both in and out of Best Buy stores, Chief Customer, Product and Fulfillment Officer Jason Bonfig revealed during the event."
""Picture walking into a store and seeing your brand front and center - on the windows, at the entrance and throughout the space. As you shop, your brand appears on our TV walls, PC monitor displays and across numerous physical and digital touchpoints," said Bonfig in a statement. In-store retail media has been a focal point for retailers for years, though barriers for brands remain, with it being difficult to buy, manage and measure compared to traditional channels."
Best Buy promoted growth of Best Buy Ads at an inaugural 'We Got Next' showcase and introduced new advertising solutions for brand partners. The retailer launched takeover packages that place advertising on store interiors and exteriors to maximize exposure across physical and digital touchpoints. Best Buy announced extended partnerships with professional sports organizations including the NFL and TGL, citing that Best Buy shoppers are 26% more likely than the general population to be sports fans. The company emphasized leveraging its physical footprint to expand retail media despite existing challenges in buying, managing and measuring in-store advertising.
Read at Marketing Dive
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