#in-store-advertising

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Marketing tech
fromThe Drum
2 months ago

'It's hitting a tipping point': why the store is retail's next big media channel

In-store media is rapidly emerging as the primary focus of retail marketing, leveraging the physical store for audience engagement and conversion.
Marketing tech
fromAdweek
3 months ago

Advertisers Can Now Measure In-Store Ads Across Grocery Retailers

Grocery TV enables measurement of in-store digital ads across multiple retailers, streamlining advertising effectiveness.
Marketing
fromMarTech
7 months ago

IAB finalizes retail media networks standards for in-store | MarTech

Establishing standardized definitions and methodologies for retail media networks is crucial for measuring campaign effectiveness and improving transparency.
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