#in-store-advertising

#in-store-advertising

Grocery TV enables measurement of in-store digital ads across multiple retailers, streamlining advertising effectiveness.

The IAB released new standards for in-store retail media to unify how digital ads are sold and measured.

Establishing standardized definitions and methodologies for retail media networks is crucial for measuring campaign effectiveness and improving transparency.

Retail media networks are evolving with new in-store standards and AI integration, enhancing customer shopping experiences and maximizing ad potential.