"Seventy-eight percent of marketers say they need more personalized content than they can currently produce, and 65% struggle to produce timely, personalized content for all their segments."
"Video adoption inside DAM platforms jumped from 68% to 83% in a single year, reflecting a significant shift in content management needs."
"AI is removing much of the friction from DAM workflows, with 62% of organizations having already moved beyond early-stage AI adoption in their DAM."
Content operations face a bottleneck in management systems rather than content creation. Marketers require more personalized content, with 78% needing more than they can produce. Video adoption in DAM platforms has surged, with capabilities like automated transcription and multilingual captioning enhancing efficiency. AI is streamlining workflows, with 62% of organizations advancing beyond early-stage AI adoption in their DAM systems, leading to significant operational improvements and returns.
Read at MarTech
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