""I'm very close to actually having AI do my grocery shopping," Peterson said on a recent episode of the Digiday Podcast. Peterson's agentic meal planning system includes platforms like Notion and Claude to generate meal plans and organize grocery lists."
""If you've got more people that are starting their search on ChatGPT, Gemini, Claude and these other LLMs, what then is the case for a retail media network," said Kimeko McCoy, Digiday senior marketing reporter, the author of this story, on the podcast."
"Retailers built their business on search traffic to their own sites. On-site ad inventory, however, is limited. There's been a recent push toward off-site channels, in which RMNs partner with streaming and social platforms, allowing advertisers to leverage RMN data and off-site ad inventory."
"For example, Walmart Connect's acquisition of smart-TV maker VIzio or Instacart's partnerships with Roku. Target's Roundel, seemingly saw the writing on the wall as well, Back in February, the retailer became one of the first to promote both its own business and select partner"
LLMs are becoming an early step in online shopping, including grocery planning and list generation through agentic systems using tools like Notion and Claude. A reported 55% of people use AI for shopping inspiration, increasing traffic to AI platforms such as ChatGPT, Gemini, and Copilot while reducing visits to retailer sites like Walmart or Macy’s. Retail media networks rely on search traffic to retailer websites, but on-site ad inventory is limited. To address this, retailers expand into off-site channels by partnering with streaming and social platforms and using retail media network data. Examples include Walmart Connect’s acquisition of Vizio, Instacart’s partnerships with Roku, and Target’s Roundel.
Read at Digiday
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