""DOJ's proposed changes go far beyond the Court's liability decision and the law" in requiring a divestiture of those businesses, Mulholland writes. On top of the divestiture of the one-time AdX business, the DOJ suggests major changes that go beyond the open web display ad server and ad exchange markets, which were specifically cited in the decision. Another of Google's arguments will be that the business decisions targeted by the DOJ are from, like, six to 16 years ago."
"But AI tools are hardly infallible. For example, a recent internal YouTube algorithm change caused a noticeable drop in viewership numbers across the platform, reports. Most affected creators point to August 13 as the day the change happened - exactly when YouTube rolled out its new AI tool to guess users' ages and automatically place minors in "restricted mode.""
The DOJ is pursuing a divestiture of parts of Google Ad Manager, targeting publisher ad tech and proposing changes that extend beyond the court's liability decision. The proposal includes divesting the former AdX business and suggests structural remedies outside the open web display ad server and ad exchange markets. Google is expected to argue that the challenged business decisions date from six to 16 years ago and that remedies must avoid breaking functioning systems. YouTube is rapidly adopting AI, and an August 13 algorithm change that used AI to guess ages and restrict minors caused notable viewership drops, worrying creators and advertisers.
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