#google-ad-manager

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fromAdExchanger
6 days ago

With GAM Going Direct To Buyers, SPO Is The New Normal | AdExchanger

The Information recently dropped a juicy scoop about GAM representatives hosting a dinner for top ad agencies in New York City in July to discuss ways that GAM could work directly with buyers. An anonymous source who attended the gathering told The Information that the GAM team brought up tech that would allow agencies to buy ads directly through GAM.
Marketing tech
Marketing tech
fromAdExchanger
1 week ago

GAM Goes Direct To Buyers; Perplexity's Ad Lead Exits | AdExchanger

Google is turning Google Ad Manager into a buy-side platform that could compete with DV360 while offering discounts to attract agencies.
fromTipRanks Financial
2 weeks ago

Alphabet Class C Faces Antitrust Battle: Stock Outlook - TipRanks.com

Alphabet Class C, the parent company of Google, is facing a significant antitrust case that could lead to the separation of its Google Ad Manager unit. This legal challenge comes as a federal court in Virginia prepares to hear arguments that Google holds a monopoly in helping publishers sell ads. In response, Google has been making strategic moves, such as engaging with top advertising agencies, possibly to prepare Google Ad Manager to operate independently if required.
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